A 49-point diagnostic checklist that shows you exactly where you’re losing leads on Google — the same fundamentals that helped GV Roof Repairs grow from $6k–8k a month to $60k–80k a month, with $0 spent on ads. Takes about 45 minutes.
GV Roof Repairs came to me making around $6,000–$8,000 a month from Google. After implementing this same system — the same fundamentals covered in this checklist — monthly revenue grew to roughly $60,000–$80,000, entirely from organic search, without spending anything on paid ads.
A competitor with worse workmanship outranks you because their Google Business Profile is more complete.
Homeowners searching “roofer near me” never see your website — only the same three businesses, over and over.
The traffic you do get can’t find your phone number fast enough to bother calling.
You don’t need a bigger ad budget to fix this. You need to know exactly where the gaps are — and that’s what this checklist finds.
Illustrative example — the pattern this checklist is built to diagnose.
Not theory. Not an SEO textbook. A practical, tick-the-box diagnostic you can run on your own business today.
The listing homeowners see first — photos, reviews, hours, category.
Whether you actually appear when someone searches for a roofer nearby.
What the businesses outranking you are doing differently.
Whether your site is built to be found and explain what you do.
Whether you show up for the specific areas you actually serve.
Whether your review profile builds trust with a first-time visitor.
Whether visitors who find you can actually take the next step.
All seven areas roll up into one score out of 102, plus a 30-day fix plan.
Work through each area exactly as written, searching Google the way a homeowner would.
Tick the box or note what you find, right on the page.
Add up each section for a practical read on where you stand.
Use the worksheets to pick the 3 problems most likely costing you leads.
No. Every check tells you exactly what to look at and how to look at it. If you can search Google and look at your own website, you can complete this.
No — it’s built for roofing companies anywhere. Every check works with your own city, service area, and local competitors, wherever you’re based.
Both. The checkboxes and score fields are clickable on-screen in most PDF readers, and the layout is designed to print cleanly if you’d rather work on paper.
It’s a good way to sanity-check their work with your own eyes, or to figure out what questions to ask them next.
It’s specific to roofing companies, ordered into a 45-minute process, and ends with an actual score and a ranked list of what to fix first — instead of a pile of generic advice.
The checklist ends with a free Google audit offer — no obligation, just send over your business details and I’ll take a look.
49 checks. About 45 minutes. One clear picture of where Google is losing you business.