From niche to your first sale.

Find what you're embarrassingly good at.

Don't pick a niche from a list. The best product is something you already know so well that it feels too obvious to sell. That's exactly why people will pay for it: it saves them the months it took you.

Ask yourself

• What do friends always ask me to help with?
• What did I learn the hard way that I could teach in an afternoon?
• What have I spent a lot of time or money getting good at?
• What do I do at work that beginners struggle with?

Let Claude find the idea with you

Open a new chat in Claude and paste this. Keep using this same chat for Steps 1 to 4.

Help me find a digital product idea from what I already know.
Ask me 8 short questions, one at a time, about: what friends ask me for help with, what I learned the hard way, what I could teach in an afternoon, and what I spent time or money getting good at.
Then give me 5 product ideas. For each: who it's for, the one problem it solves, a title, and a price under $15.
Pick the best one and tell me why in 2 lines.

What it can look like

Turn it into a PDF guide with Claude.

Your knowledge plus Claude's writing and design is a finished product. Keep it small: one problem, solved completely. 15 to 30 pages is plenty.

Let's turn idea [number] into a PDF guide.
1. First give me the outline: a title, a subtitle, and 6 to 10 short chapters, each with what the reader can do after it. Wait for my approval.
2. Then write it chapter by chapter in simple English, with examples, checklists and copy-paste templates. Use my real experience: [your stories, results and mistakes].
3. Then design it as a clean, beautiful PDF: A4, a cover page, a contents page, one accent color [your color], easy to read on a phone. Give me the file to download.

Make it worth paying for

• Add your own story and real numbers. That's the part nobody else can copy.
• End every chapter with a checklist or template the buyer can use right away.
• Read the whole PDF once on your phone before you sell it.

Put it on Gumroad.

Gumroad handles the payment and sends the file to your buyer automatically. It's free to start and takes a small fee per sale.

1. Create an account at gumroad.com and connect your payout method.
2. Click New product, choose Digital product, and enter the name and price.
3. Upload your PDF as the product content.
4. Add a short description (who it's for, what's inside, what they'll be able to do) and a cover image.
5. Publish, then copy your product link. You need it for Step 4.

Now write my Gumroad description: a one-line promise, who it's for, what's inside (bullet points), and what they'll be able to do after.
Then make a cover image for the product, 1280×720, with the guide title, big and readable, in the same style as the PDF.

Build a landing page in the same chat.

Claude already knows your guide, so it can write and build the whole page. Stay in the same chat.

Build me a one-page landing page for this guide as a single index.html file.
Mobile first. Sections: hero (title, one-line promise, buy button), the problem, what's inside, who it's for, about me, price card, FAQ, and a final buy button.
Every buy button links to: [your Gumroad product link]
Style: [your colors, or a website you like]. Use my real guide content, no placeholder text.
Give me the file to download.

• Open the preview and check it on your phone size.
• Change one thing at a time: "change only the hero headline to…". It keeps the rest of the page safe.
• When it looks right, download index.html.

Host it free and connect a domain.

Put it online with GitHub Pages (free)

1. Create a free account at github.com.
2. Click New repository, name it (for example my-guide), set it to Public and create it.
3. Click Add file → Upload files, drop in your index.html and commit.
4. Go to Settings → Pages. Under Source choose Deploy from a branch, pick main and / (root), and save.
5. After a minute or two your site is live at yourname.github.io/my-guide.

Optional: your own domain

A domain like yourname.online looks more trustworthy. On Hostinger a .online domain was about $0.99 for the first year when I bought mine; check the current price and the renewal price before you buy.

1. Buy the domain, then open its DNS settings at Hostinger.
2. Add 4 A records for @ pointing to GitHub:

3. Delete any old A record for @ that points somewhere else.
4. Back on GitHub, go to Settings → Pages → Custom domain, type your domain and save.
5. When the check passes, tick Enforce HTTPS. DNS can take a few hours to update.

The hardest part is now the easiest.

A product nobody sees makes nothing. Getting views used to mean a camera, lights, editing skills and showing your face every day. Now Claude makes the whole video for you: script, voice plan and animation.

• Make 2 to 3 short videos a day with Claude, each one giving away free knowledge about the problem your guide solves.
• Post every video on Instagram and TikTok.
• End each one with "comment [a word]" and use a comment-to-DM automation tool like CreatorFlow (free for up to 500 DMs) to send your landing page link automatically.